Why Backlinks Are Important For Any Site In 2020

A website cannot thrive without appropriate backlinks as it also helps improve search engine optimization of a website. A link referring from one website to a page of another relevant webpage is known as a backlink. Backlinks help in your profits by increasing the organic traffic for a website by improving the website’s rank on various search engines like Google. The Fantasia Links SEO experts explain 4 specific reasons in 2020, which make backlinks necessary for a website that you should be aware of:

What are the reasons that designate the importance of backlinks for any site?

  1. Google finds new pages through backlinks: Google uses backlinks as a navigation tool to find the best results for the search query. Having high-quality backlinks is beneficial as Google can quickly locate pages on your website and specify your niche. Due to this ranking of your website also improves. More backlinks also lead to fast indexing of your website, which helps improve your rank on a search engine. Without high-quality backlinks, your website will not appear as a top result of the search engines.
  1. Backlinks are Google’s Reputation management tool- Google uses various algorithms to drive traffic to a particular website based on its performance. Not all websites get an equal amount of traffic. This is due to variation in the number of trustworthy relevant backlinks a website has. If a website has more authoritative backlinks, it will gain more traffic than any other website having comparatively fewer backlinks. Google diverts traffic to a more popular website with more backlinks as both factors make up for a trustworthy website.
  1. Boost your credibility with the help of relevant backlinks- It is not easy to show up in the search engine’s top results. A search engine displays the top results on every search, which is based on the credibility of a website. To boost the credibility of your website, using backlinks is vital. If your website contains backlinks from other highly authorized sites related to your work or business, your website will look more credible. 
  1. Driving traffic to your website using backlinks- Backlinks offer more traffic to your website through different platforms. In your website’s initial phase, it can be hard to drive traffic without any links to other pages or websites. But as time passes, your website will grow, and so will your backlinks. Having more traffic on your website creates an excellent reputation on various search engines. This way, viewers get familiarized with your website, and you gain more business opportunities.

You can quickly increase your website’s popularity through backlinks, drive more traffic, and improve your brand reputation. Appearing as the top search engine result is necessary to make people aware of your website, and having high-quality backlinks from the high authoritative sites is the only way to achieve these results.


Gaurav Mehrotra

Gaurav Mehrotra is a Digital Marketing specialist who lives and breathes everything Digital in Marketing and focuses primarily on Inbound Marketing while having a penchant for public speaking and guest lectures. Over his professional career, he has been associated in various capacities with brands like EY, KPMG, Accenture Management Consulting and Rocket Internet among others, and has assumed many roles, before his thirst for Digital brought him squarely for the marketing world. His expertise lies primarily in SEO, which he tries to make it as dynamic and original while not bending the rules for the search engines. He also loves playing around with Content, both for his and his clients’ websites, as well as for Social Media channels and Email Marketing campaigns, for creating magic with content is something he squarely believes in.

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