It’s no secret that plastic surgery is a booming business. With the rise in popularity of social media and reality TV, more and more people are considering surgical enhancement to improve their physical appearance. However, with competition becoming fiercer than ever before, it’s important for cosmetic surgeons to have an effective marketing strategy if they want to succeed in this cutthroat industry. In this blog post we will discuss some of the best ways you can market your practice online!

Why you need a plastic surgery marketing strategy:

– Marketing is just as important for cosmetic surgeons as it is for any other type of company. Without an effective online and offline campaign, your practice will get lost in the noise!

– It’s not enough to have great doctors on staff – if there isn’t strong marketing, no one will know about your practice.

– It’s also important for patients to have access to a wide range of information before deciding on surgical enhancement. This includes seeing what other customers are saying online and being able to ask their surgeon questions in person.

– Marketing can be the difference between success or failure!

1. Branding:

– One of the first steps in any marketing strategy is to create a recognizable, professional brand.

– Choose a logo and color scheme that’s eye catching and consistent across all platforms (don’t forget text!)

– Use your branding on your website, business cards, social media posts – anywhere you can!

Brand Messaging

– Your brand messaging should have a clear focus.

– Consider what your target demographic is, and tailor the content you create to suit their needs.

– Be as specific as possible with this message so people know exactly who you are targeting!

What does your brand say ?

What does our branding say about us?

Brand Visuals

– Choose photos that represent your practice well and accurately show what you offer.

– Consider using images of people who have had surgery with a surgeon in the photo, or even better – someone before and after!

Who are we? We’re plastic surgeons focused on making beautiful patients look their best by creating natural

2. Your Website :

– The first step in any successful marketing campaign is to have a place for people to find out about your practice.

– Your website should be professional and easy to navigate – use bright colors, clear typography, and high quality photos!

– Include contact information for those who want more info or would like to schedule an appointment.

– Include a blog or other content to help educate your prospective clientele about plastic surgery and everything it entails!

– If possible, make sure that you have an online booking system so you can schedule appointments right from the website. This will save time for both patients and surgeons alike.


– For the homepage of your website, use high quality photos that represent what you offer.

– Include before and after pictures with a clear explanation as to why they were chosen for this page.

– Blog posts may include anything from information about plastic surgery procedures to personal anecdotes by surgeons or patients. Keep it interesting!


What are the benefits of plastic surgery?

– We’ve all seen celebrity before and after pictures, and have a preconceived notion about what it means to get “plastic surgery.” However, this is not always an accurate representation – many people may be turned off by these images because they seem fake or unreal. A more effective way to market your practice would be with honest portrayals that show natural results when possible!

What does Plastic Surgery look like?

– Everyone has different goals for getting plastic surgery. Some want to look younger while others just want confident self esteem again; some patients desire only one procedure whereas most will opt for multiple procedures at once in order to see the full benefits.

– It’s important that you be honest with your clients about what they can expect from surgery, and how it will affect their daily life. The best way is through before and after pictures – but also by showing them candid images of people who have had plastic surgery just like them! This shows real results without being too much for someone to take in all at once.


Do we need photos or do we need a blog? What’s more effective when using marketing strategies?

– Blog posts are great because they provide an ongoing stream of content so potential patients always know what’s new on the site and can even subscribe to be notified of new posts!

– Photos are also a great idea – they’re powerful and evoke emotion. They can tell people what is possible, but not necessarily how it will work for them specifically. It’s best to share both in order to provide the most information with each post you make.


What should we include on our blog? How do we keep readers engaged?

– Blogs allow you to talk about your practice without having an agenda or forcing yourself into one topic too much; so feel free to talk about anything that interests you!

– Include photos, videos, links – whatever helps convey the message.

– Make sure you are consistent with your posts – not too long, not too short! Posts on either end of the spectrum will lose readers quickly. Posting often is also important to keep people engaged; it’s best to stick to one blog post every week at minimum.


What else should I be doing for plastic surgery marketing?

– It’s important that all potential clients feel comfortable enough in your practice and know what they’re getting into before proceeding with any procedures. To do this, include a contact form as well as detailed information about costs associated with each type of procedure.

– Make sure you have a social media presence and that all of your posts are following branding guidelines so people know what to expect from the minute they land on your site! Get creative with hashtags and don’t forget about contests or giveaways as incentives for new followers, too.

– It’s also important to remember that without marketing there is no clientele; make sure everyone in your office knows how crucial this is by including it in staff meetings or periodic reminders throughout the year!”

3. Landing Page

It’s one thing to drive traffic to your plastic surgery website. But in order to secure new patients you need to convert those visitors into leads. That’s where landing pages come in.

Successful landing pages are designed to maximize conversions by offering several clear paths through content and a variety of conversion options. They also focus on an overall message that is easy for visitors to understand and have the ability to utilize all marketing channels seamlessly.

With these guidelines in mind, let’s take a look at some of the most effective ways you can design your own plastic surgery website landing page!

– Introduce yourself: The first thing people see when they come across your site should be an introduction about who you are – what kind of procedures you offer, why clients should choose you over other surgeons… It’s important that this intro communicates clearly who you are because it will help readers get comfortable with visiting your site more often.

– What is plastic surgery? This section should provide readers with a brief explanation of the process and why they might choose it.

– The benefits: Explain in detail what your patients can expect from choosing you as their surgeon, whether that be cost savings or improved quality of life – this will help establish credibility for those who are on the fence about visiting your site.

– Before/After Photos: These images show off how amazing plastic surgery can make people feel! Include before pictures to get visitors excited and understand just how much changes come after surgical procedures like facelifts (think rosy cheeked skin, younger looking eyes). Showcase success stories so clients know exactly what they’re getting into when considering cosmetic grafts or breast implants.

– Procedures: This section should include all the procedures you offer, as well as a description of what makes each one unique and how much it costs.

– Contact Us: Don’t forget to include information for visitors who want to schedule an appointment or learn more about your services! Include phone number, email address, and social media links so that clients can find this information quickly (and make sure your contact form is easy to fill out).

4. Social Media Strategies:

– Be present on all major platforms like Facebook, Twitter, Instagram, etc. but don’t overwhelm yourself by trying to be everywhere at once! It’s best to have a designated strategy for each platform so followers know what kind of content they can expect from you when visiting your account. For example – if there are active contests going on at the office this month and you’re also promoting them through Facebook posts then make sure those features are not included in other channels (e.g., Twitter, Instagram).

– A tip for using social media is to post a mix of your own content and curated stories from other plastic surgeons in the industry (i.e., someone going over tips on how to recover after surgery) so followers learn about both you and others who are doing similar work. Learn more about what makes these posts successful by checking out this article: The Best Ways To Use Social Media For Plastic Surgery Marketing!

– Keep up with trends like videos or hashtags that get lots of engagement but make sure they’re relevant to the procedures you provide – use them when appropriate as part of your marketing strategy!

5. Email Marketing for plastic surgeons :

– Email marketing is a great way to reach prospective patients when they have shown an interest in plastic surgery – i.e., by visiting your website or following you on social media channels! Emails are easy to send and provide information that will help people make more informed decisions about their procedures, like what the costs might entail (and this can be different depending on how many times someone needs multiple surgeries).

– Consider sending email updates every few months so clients know what’s new with your business: For example, if there was just a major procedure breakthrough then mention it in a newsletter update as well as promote upcoming events for those who want to learn more from other surgeons. This not only helps keep current customers engaged but also adds fuel to the fire for new people who might be on the fence about scheduling an appointment!

– Consider using a free plug in like Mailchimp to help manage your customer list and send out email updates as needed.

Anatomy of an Email Marketing Strategy:

– Subject Line: Make sure this is compelling enough so that even if it gets filtered into someone’s spam folder they’ll still open it up (think “Dr. Smith, I’m Interested!” or “Check Out My Results”). Be careful not to overdo with caps lock though – you want your clients to feel engaged by reading your emails but also find them easy to skim through quickly without feeling overwhelmed because there are lots of messages coming across their inbox at once.

– From Name: Include your name or business’ logo here so that people know who they’re receiving this email from.

– Main Body Content: Link to the content on your website, social media accounts, blog posts – anything relevant! Sometimes it’s also useful to include a brief overview of what someone will find if clicking on any links you included (e.g., “This article is about how hair transplants can help those with thinning hair!”) so clients feel more engaged and knowledgeable when reading through their emails.

– Conclusion: Make sure there’s something in this paragraph for readers to do next! If you have an upcoming event coming up then make sure attendees are aware of the date/time and tell them how to register. If you’re running a contest then tell readers how they can enter and what the prize is – but make sure it’s visible as this will be where most people stop reading!

– Your Signature: This should include your contact information (e.g., website URL, phone number) so that if someone has any questions about the email content or would like more information related to plastic surgery procedures in general they know who to get in touch with right away.

– Thank You: Include something here thanking them for their time before signing off and reminding them of anything they need to do next after finishing up with this particular email.

6.PPC Marketing for plastic surgeons:

– This is the most direct form of advertising for those who are looking to get new clients in their doors as quickly as possible.

– Consider investing in Google Adwords or Facebook Ads – this will help you target prospective patients while they browse various things on these platforms, which can lead them back over to your website where they can learn more about what you do and how much it costs (and hopefully schedule a consultation!).

– Remember that with any type of marketing strategy there’s always room for improvement! Stay up to date by researching industry trends so that your business doesn’t fall behind.

– Watch out for unethical providers using tactics like “bait and switch” methods. They might advertise one price but at the time of booking will say that there are additional fees (e.g., for anesthesia) or even charge more than what was originally quoted – now they’ve got you in their clutches and it’s hard to get out!

– Consider setting up a patient portal where prospective patients can submit questions online rather than calling your office whenever something comes up. This way you don’t have to worry about staff members dealing with upset clients, which takes away from other important tasks they need to complete at any given moment.

– Make sure all of your materials are professionally done so that potential clients know exactly who they’re working with as well as feel confident about investing in plastic surgery procedures themselves if needed one day down the line.

– Remember that this is an investment in your future – you want to make sure that you’re reaching potential clients and patients while they’re thinking about plastic surgery procedures so that when the time comes, you’ll be their number one choice.

– Make it easy for people to contact or find out more information by including a phone number (and maybe even offer appointments on weekends if possible!)

– If someone has any questions then address them as quickly as possible! Don’t leave anyone hanging at all times because those might turn into no shows which means less income for your business.

– Consider hiring another staff member who can focus solely on answering emails from prospective customers rather than taking reservations themselves.”

7. Offline Marketing

– Print Materials: This includes brochures, flyers, pamphlets, and other printed materials that people can pick up at your office or even place on their desk.

– Referrals: Your goal should be to get patients in the door so try not to “sell” too hard – instead of focusing solely on what you do offer them (which is plastic surgery), highlight some benefits they’ll receive from seeing a surgeon like yourself as well as speak about any specials happening right now. You want potential clients coming back for these reasons rather than feeling pressured into making an appointment during this phone call!

– Word of Mouth Marketing: This includes referrals as well as any type of conversations you have with friends and family members who are interested in what you do for work.”

-Billboards:– Billboards are one of the best ways to get your plastic surgery marketing message seen by a lot of people quickly.

– Consider renting out space on billboards in high traffic areas like near hospitals, universities, malls etc so that as patients and potential clients drive through these neighborhoods they’ll be reminded of what you offer – it never hurts! But don’t forget to include an engaging call to action at the bottom if there’s room for it!”

-Direct Mailing- Mailing lists are an excellent way to reach out to people who might be interested in what you do.

– Make sure all of your printed materials look professional because even if a person doesn’t respond, they might keep the flyer or brochure when they receive it just in case they decide plastic surgery is right for them one day.”


– This includes products that you offer as well as a free consultation.

– You can use these giveaways to get prospective patients in the door or even give them out at events so people are walking away with something they know is valuable – remember, it’s all about making sure potential clients don’t forget your name and what you have to offer!”


“Online quizzes work wonders for plastic surgery marketing! People love participating in fun little games on social media platforms like Instagram Stories, Facebook Lives etc.” “These short interactions help keep people engaged while also drawing them back for another opportunity to interact after hearing more information from you.”

-“If someone has taken an online quiz and they’re not ready for plastic surgery just yet but are still interested, you might consider sending them a free consultation to keep in touch with what’s happening.”

– “This is the time to talk about your questionnaire process or anything else like financing options that people might have been wondering. You want this interaction to be memorable!”

8. Patient Reviews

– Patient reviews are a huge part of plastic surgery marketing because they can help prospective patients make decisions about which surgeon to visit.

– This includes asking for feedback after their appointment and using these reviews on your website or as testimonials.”

-“If you’re in the process of building up some patient reviews, don’t forget to reach out to former clients who live locally and ask them if they would be willing to do an interview with one of our local media outlets or even participate in a video that could go viral! The goal is just getting your name out there so it’s important not to limit yourself!”

“Reviews should always include what type of procedure was done along with any before and after pictures.”

– “You might also include a line or two about what changed for patients after surgery and why they would recommend the surgeon. You want to emphasize the positive aspects of your work so that people feel better going into plastic surgery!”

– It’s important not to be too aggressive with these emails because you don’t want them feeling like you’re pestering, but it never hurts to send one every few months if someone hasn’t responded yet!

Managing negative reviews :

– When plastic surgery marketing for your practice, it’s important to take note of both positive and negative reviews.

-“It can be easy for someone who is unhappy with their experience to give a one star review without ever giving you the chance to make it right.” -“This is why any time there is an unfavorable review online or in person, try asking what the patient wants from you personally so that they feel like they’re being heard.” “A lot of times people just want more information about recovery which will help them understand better!” “Sometimes something as simple as providing this information could have an impact on how prospective patients perceive your work!”

9. Events

– “Hosting an event is a great way to meet new prospective patients! It’s important not to limit where you have your events and they can be at any time!”

-“You might host them on weekends, weekdays or even late night – the goal of hosting these types of events is just that people are walking away with something valuable.” “This could be in the form of products for sale but also includes free consultations. Remember it all comes back to making sure potential clients don’t forget about who you are after meeting one time!”

“If someone has taken advantage of this opportunity and then decides plastic surgery isn’t right for them yet, make sure they’re aware there may always come another chance in the future.”

-“If you’re hosting an event that has a focus on how to maintain their results, make sure people know about your online programs!”

– “Once someone is ready for plastic surgery it’s also great to mention other services like non-surgical procedures or injectables. You want them leaving feeling excited and confident in what they need from you as a surgeon!”


“Retargeting is a great way to recapture people who have been to your website before!

“You can use retargeting ads on Google, Facebook and other platforms. The goal is just making sure they remember you when the time comes!”

-“A lot of plastic surgeons like using Snapchat because it’s an instant messenger app which gives them more personal contact with prospective clients.”

– “It’s also important to keep in mind that retargeting is not the same as spamming. You want people to feel like they had a genuine conversation with you and know what to expect when it comes time for surgery.”

All the images used are the property of unsplash


Gaurav Mehrotra

Gaurav Mehrotra is a Digital Marketing specialist who lives and breathes everything Digital in Marketing and focuses primarily on Inbound Marketing while having a penchant for public speaking and guest lectures. Over his professional career, he has been associated in various capacities with brands like EY, KPMG, Accenture Management Consulting and Rocket Internet among others, and has assumed many roles, before his thirst for Digital brought him squarely for the marketing world. His expertise lies primarily in SEO, which he tries to make it as dynamic and original while not bending the rules for the search engines. He also loves playing around with Content, both for his and his clients’ websites, as well as for Social Media channels and Email Marketing campaigns, for creating magic with content is something he squarely believes in.

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