Creating a plumbing marketing plan to ensure success

Plumbing marketing is an essential component of any plumbing business. The success of your plumbing business depends 100% on the quality and quantity of marketing you do. This article will give you tips on running successful, easy-to-implement plumbing marketing programs that will yield results.

It would be best to have a solid marketing plan in place for your plumbing business to succeed. It is the only way to reach out to your customers, generate leads and grow your plumbing business.

It’s not all about how professional you are but more about how well you communicate with your customers and prospects. Your personal touch will be what sets you apart from the competition and what makes people buy from you repeatedly.

What exactly is marketing? Marketing is communicating! It is reaching out to your target market and letting them know that you exist in their neighbourhood. You need good communication strategies so that they can remember who you are when they need a plumber so that whenever they think of plumbing services, your face pops up in their brains automatically! Oh yes, we live in a world where human beings subconsciously do everything possible to save time and effort. This is why we have so many shortcuts these days to think about, make decisions on or execute things quickly. So the question for you is how easy it is for people to think of your plumbing business when they need a plumber?

So if marketing boils down to communication, what are the rules/factors that determine whether your marketing strategy has been successful? It’s simple – if the target market (your potential customers) remembers/thinks of you when they need plumbing services, then it means that your marketing strategy was successful! And this also implies that if their first thought after reading about plumbing services in their local newspaper isn’t “my favourite plumber John Doe”, then there was something wrong with your marketing strategy!

SOME TIPS ON PLUMBING MARKETING

So you want to be a successful plumber. To reach that goal, here are some steps that will help you get started with your plumbing marketing campaign:

1. Create an effective marketing plan – A strategic plumbing marketing plan is the backbone of any successful plumbing business. It gives you direction on where to go and what to do to grow your plumbing business and generate more leads. Developing a marketing plan is easy as long as you are honest with yourself about your strengths/weaknesses, about who your target market or audience is (i.e., whether they live in big houses or small apartments), and about how much money you can allocate for the implementation of your plumbing marketing plan. If you have a lot of money, then hire professionals to do the job for you! On the other hand, if you are on a tight budget and need to save money wherever possible, look at some plumbing marketing ideas and implement them.

2. Do not take shortcuts – This is something that most people wish they could afford to do, but only very few can: hiring professional marketers/marketers with years of experience in building plumbing businesses from scratch. Hiring experts in plumbing marketing means taking the easy way out with no worries about project failures or implementing wrong strategies even though it might cost more initially. 

3. Read up on successful plumbing businesses – There’s nothing more motivating than trying to emulate success. Visit the websites of some well-known plumbing companies and read about how they got started. Most likely, you will find that marketing is a significant factor in the way they grew their plumbing business to where it is now.

USEFUL PLUMBING MARKETING TOOLS & SOURCES

Search engine marketing – Some of the most popular keywords searched on search engines include plumbing products, services and related directory listings. There are many ways to promote your plumbing business online successfully. Here are just a few examples: search engine optimization (SEO), social networking sites (i.e., Facebook, Google+, LinkedIn, Pinterest etc.), mobile applications for smartphones or tablets, video marketing (YouTube videos), local newspapers/magazines/newsletters and customer relationship management software or CRM for short.

The benefits of social media are numerous, but here are some ways that it can help boost your brand:

1. Create a blog where people post comments regarding how they feel about something relevant to plumbing services

2. Connect other plumbing companies to your plumbing business through social media sites like LinkedIn

3. Encourage your customers to write positive reviews about you on the internet under their names or anonymously (if they are afraid of being sued)

4. Use a cost-effective advertising method by spending just a few dollars/cents per click from people who are not yet aware that you exist! Mobile apps – This is one of the most cost-effective means of plumbing marketing today because it doesn’t involve any costs unless someone tries downloading from the app store! Also, mobile app security has increased in recent years, so hackers can no longer breach your accounts (which frequently happened during the 2010s). Video marketing – YouTube videos have been highly effective at raising awareness of brands and helping businesses grow. For example, in 2013, $2.4 billion was spent on Google advertising alone!

How to market your plumbing company?

Many plumbing companies that are only just starting or have been doing business for decades still wonder how to market their plumbing company.

There is no magic solution, but a formula will help you in marketing your plumbing company. You should follow it step by step, and the results will come sooner than you think. This formula targets people who need a plumber—the best way to reach them is through advertising. However, advertising on its own won’t do the trick. There are many other things you can do, even if advertising isn’t your speciality. But first, let’s briefly look at what kind of people you should be focusing on:

New homeowners who need plumbing services. Parents that have just moved into a new home and their realtor referred them to you. School teachers, police officers or firefighters are looking for work in the nearby area (and eager to find a good plumber they can rely on). The more people know about your capability to solve plumbing issues, the better.

This is why marketing is often said to be one of the most vital aspects of running your business. As you are trying to attract more customers – obviously not everyone will be interested in what you do – and some of those that are may not need your services right away, so it’s a numbers game after all: if you manage to contact many different potential customers with your promotional efforts, there is always a chance that one of them will become your new customer.

One of the best ways to advertise is through various promotions (coupons, discount cards) online and in print media (newspapers). Using something like plumbing marketing services, you can easily reach many different people with only a relatively small investment. This means that reaching out to more people with your promotional efforts is not only possible, but it’s also quite affordable!

Also, don’t forget that you may significantly improve results by changing around just some things in how you market your plumbing company.

There are plenty of other options when it comes to advertising or promoting your plumbing company, though some might be more effective than others. You want to make sure you end up using the right advertising approach! In any case, the most important thing is to find an approach that works for you.

What are some marketing strategies that have worked for other companies in the plumbing industry?

How have plumbing companies made money in the past?

Let’s look at a few tips and tricks that can help you in promoting your expertise:

Post flyers on public bulletin boards, especially near places where many new homeowners move (schools, town halls etc.).

Create an e-mail mailing list. This is an easy way to communicate with students or parents if you offer school services. Also, it’s helpful if you need any help to spread the word about your business.

Do plumbing maintenance for churches and non-profit organizations. In this case, what would work best is a referral program where for every person who asks about your solutions, you get one more point either as credit for a future job or cashback on top of regular pricing. Hook them with a very attractive price, and you stand a chance to make money on the deal.

Consider setting up an agreement with real estate agents so that they can refer people to your plumbing company when they are selling homes or apartment buildings. This is also referred to as “referral marketing”. Make sure it’s in writing; having an agreement increases your odds of completing the job. By finding new customers through referrals, essentially for free – instead of spending money on plumbing advertising – you can save yourself many headaches and reduced expenses from running your business. Word-of-mouth is much more effective than any other type of promotion, and this approach lets you use it in full force!

Why is it important to market your plumbing business?

Marketing your plumbing company allows you to reach a larger audience which may include people who are looking for a professional to solve their plumbing issues and homeowners who don’t need any services at the moment but don’t mind hearing about specials (like monthly discounts on various types of jobs) or different offerings (a free inspection here and there). Also, marketing helps you find out what customers think about your business. Using various tools such as customer satisfaction surveys, polls etc., you can get direct feedback from current and prospective clients. This will allow you to improve your offer and make sure that only the best goes out with an “Authorized Plumber” label on it!

Ways you can advertise your business, and which ones would be best for you to use?

You can find plenty of different ways to attract customers, but since everyone is unique, you should figure out which approach would work best for your plumbing company. In any case, stay focused on the most important things to potential clients – having a wide range of experience in different projects and taking care of just about every type of job that comes up will make you a valuable addition to anyone’s team! That way, people will rely on you when it comes time for repairs or remodelling. It doesn’t have to be big jobs either; many people hire plumbers because they need someone experienced to fix their sink!

“Marketing strategies can take various shapes depending on how your plumbing business operates and also what types of services you provide. For example, if your company specializes in plumbing repairs for small businesses, you should generate leads from companies that work with plumbers and similar services. Also, keep in mind that plumbing marketing strategies are not limited to advertising only because word of mouth is a strong source of new customers!”

Tips on how to promote yourself as a professional plumber without sounding pushy or desperate :

Contrary to popular belief, it’s not enough for plumbers to install drains and fix broken pipes, as well as other plumbing problems. With the number of businesses that offer the same services steadily on the rise, many newcomers have been forced to think outside of the pipe to make sure they get noticed by new customers. From free advice on DIY plumbing repairs with a strong push towards hiring an actual pro to offer special discounts when people book long-term plans instead of just ordering job by job – there are plenty of things you can do to expand your client base without breaking your wallet. For example, regular e-mails featuring the latest offers or tips & advice from experts can be a good start! It is helpful to keep your subscribers engaged and interested in what you are doing. This will help them to develop a sense of familiarity with the brand as well. Also, try to connect with other local business owners who can indirectly increase your client base by spreading the word of mouth referral about you!

“Here are a few more examples of how plumbing marketing can look like in practice:

– Create an infographic or DIY guide on plumbing problems that occur most often (and how they should be fixed), then e-mail it out to people who might need assistance.”

– Serve as a plumbing expert for blogs dedicated to home improvement, apartment living and more. It will not only allow you to promote yourself but also give advice to homeowners looking for affordable solutions.”

Contests where people can win free plumbing services for one year (this is common among plumbers).

– Offer discounts to new clients who refer friends and family.”

“Ultimately, you need to figure out which marketing strategy will work best for your business. Conducting some research online is always a good idea since it allows you to benefit from the experience of other people and reduce the risks that come with trial and error.”

“If you use social media channels in your marketing, make sure you know what works. For example, if someone wants to hire an experienced plumber, they should not find a Facebook campaign about how great your company parties at events are. Instead, focus on using the channels where people look for solutions like Twitter or LinkedIn.”

Examples of successful plumbing marketing campaigns :

“Here are a few things that you can do to attract customers with plumbing marketing campaigns:

Contact local schools, workplaces and residential buildings and offer them fixed price packages for plumbing issues (this is an excellent way of ensuring a steady influx of job orders)”. “Most plumbers will tell you that word-of-mouth recommendations are among the best in terms of plumbing marketing. It would be best to make sure people know who you are by creating an easily recognizable brand name or logo (that’s why it’s a good idea to choose something simple instead of ornate). Also, try not to forget about your neighbours! Invite them over for BBQs or organize other social gatherings, so they’ll remember who lives where.”

“It’s important to note that if you want to expand your business, marketing your plumbing company effectively is a prerequisite. Make sure people know who you are and what services you provide, so they can decide whether or not to hire you.”

“All in all, plumbing marketing is quite an effective way of getting ahead of the competition as long as it’s done right.”

Some FAQs on Plumbing Marketing

Q: What is plumbing marketing?

A: Plumbing marketing is a strategy that entails the provision of plumbing advice and assistance in such a way as to increase business. There are several ways to do this, most notably through blogs, social media networks, e-mail campaigns and contests.

Q: How can I make my plumbing company more visible?

A: One of the best ways to do this is by creating an easily recognizable brand name or logo (that’s why it’s a good idea to choose something simple instead of ornate). If you want to expand your business, Plumbing marketing is a good idea as well. Another option is to throw regular parties for your clients and potential clients. Make sure people know who you are and what services you provide, so they can decide whether or not to hire you.

Q: What plumbing marketing strategies do I need?

A: There are several ways of doing this, most notably through blogs, social media networks, e-mail campaigns and contests.

Q: What is a plumbing marketing strategy?

A: Plumbing marketing strategy is a tactic that entails the provision of plumbing advice and assistance in such a way as to increase business. There are several ways to do this, most notably through blogs, social media networks, e-mail campaigns, and contests.

Q: What are the critical elements of a plumbing marketing campaign?

A: The main goal of a plumbing marketing campaign is to promote your services by releasing information to the public about what you do. You can do this by giving advice, publishing helpful content, and sharing updates on your company’s website.

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Gaurav Mehrotra

Gaurav Mehrotra is a Digital Marketing specialist who lives and breathes everything Digital in Marketing and focuses primarily on Inbound Marketing while having a penchant for public speaking and guest lectures. Over his professional career, he has been associated in various capacities with brands like EY, KPMG, Accenture Management Consulting and Rocket Internet among others, and has assumed many roles, before his thirst for Digital brought him squarely for the marketing world. His expertise lies primarily in SEO, which he tries to make it as dynamic and original while not bending the rules for the search engines. He also loves playing around with Content, both for his and his clients’ websites, as well as for Social Media channels and Email Marketing campaigns, for creating magic with content is something he squarely believes in.

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