Roofing Marketing Strategies that work
A roof is one of those necessary home components, yet a good roof can survive for three decades or longer. It’s difficult to have a lot of repeat business because of this. Because roofing is one of those traditional trades that people turn to when times are tight, there always seems to be new competition in your market seeking to undercut your pricing structure. With these marketing tactics, though, you’ll be able to be the most sought-after roofer in your area and keep your schedule full.
It all starts with providing a high-quality service at a reasonable cost. People will pay for a sure result, so provide them a decent roof that will last them a long time, and you’ll earn a stellar reputation in your neighbourhood that will have your phone ringing nonstop.
1. What if your customers set the price themselves?
When people truly require a service, they will pay a reasonable price. However, what people consider to be a fair price is frequently higher than the industry standard. Customers who are allowed to pay what they believe the final product is worth are more likely to pay more because they don’t want to be embarrassed by underpaying, but they also want to feel like they received a good deal. Set minimums to help you pay your bills, but let your clients take it from there.
2. Offer Beneficial Promotions
When you get engaged in your community, it will help you advertise yourself in a variety of ways. The ideal example of marketing for roofers is to choose a household each month that needs a roof but may not be able to afford it. For this campaign, you might ask for applications or nominations, which will give your brand more exposure each month. People will want to do business with you because you are the company that is willing to assist that suffering family in regaining their footing.
3. Make Complaints Pay for Their Mistakes
Because it is information that isn’t actually wanted, complaints are frequently ignored or forgotten. Complaints are also useful input that can aid in change, so why not compensate those who provide it? Give the best complaints a good reward that will show everyone that you respect the input, such as a gift voucher to a local restaurant as a prize for co-branding marketing, and publicise the results so you can stand behind the feedback.
4. Rewards Are Beneficial in Roofing Marketing
You need a legitimate reason to be at someone’s residence if you want to be able to give out estimates as much as feasible. You can get a representative out in a community and chat to people about the roofing services you provide in a non-threatening way by hosting contests that award prizes for property gardening, for example. After all, aren’t you there to judge landscaping, not to seek business? You’re still soliciting by talking about roofing, and folks won’t even recognise it.
5. Set a realistic price for your product
You can charge extra for each work if you provide outstanding craftsmanship and high-quality items. It will also target a certain group of clients who are willing to pay a premium for higher quality. When you instal a good roof, you aren’t giving someone a luxury item like a Lotus, but you are giving them two or three decades of leak protection. If you outperform everyone else, charge more than everyone else and you might just notice an increase in earnings and bookings. This is a good roofing contractor marketing technique that comes in handy.
6. Create a Portfolio People believe with their eyes
Creating a thorough portfolio that will allow others to see the quality of your work is a great Roofing Marketing technique. Close-up photos of the actual craftsmanship should be taken so that others can expect a comparable result in their own homes. Showcase a variety of techniques and roofing styles to demonstrate your versatility.
7. Post job openings.
Use your marketing money to advertise for a new roofer if you need one. You’ll get more applications for new roofers and more service calls if you use television advertisements instead of print ads. This is because people will see you as an engaged employer in the community and want to support you.
8. Form strategic alliances
Every neighbourhood has a go-to builder who is regarded as the best source of high-quality services, but chances are they won’t be able to do every task on their own. You’ll develop a profitable partnership while also enhancing your own reputation by subcontracting through someone with a good reputation.
9. Don’t Forget About the Internet
People who see your image portfolio on social media will be able to judge the quality of your work right away. Create a Facebook profile for your company, fill it with albums of your best work, and then share those photographs with your fans. Create a Twitter account that showcases your work and may even provide discounts for projects that come through it. You may even use Tumblr to blog about the most recent roofing codes so that your customers can see that you’re on top of everything. On top of all don’t forget about doing SEO for your roofing business
10. Assign worth to people
When you provide your customers power, you’re offering them something of actual worth to use. Tell them how to stop a leak if you know how to do so so they can save money. With appropriate advice, you’ll be able to assist your prospects in better maintaining their roof, and they’ll come to you first because of the value you’ve offered them over time. Of course, don’t give away your company, but offer them enough information that they won’t need to call you for a basic task that could be completed in five minutes.