This client approached us regarding the low organic traffic and their low rank for the keywords that can provide them with business opportunities. Their rankings were quite unsatisfactory and needed to be immediately taken care of. Since they invest in the latest technology for an exhaustive eye care examination, they want people to know about their services that can increase the footfall in their eye care center.
Website audit, keywords research, content revising, link building, and focusing on the Google My Business page
It was clear on the website audit that the site was not ranking for relevant keywords that can potentially build some business opportunities. Also, the content was lacking in providing the value that viewers often search for. This compelled us to perform thorough keyword research for molding the content in a way that makes the website rank higher using Ahrefs, SEMrush, and Exploding Topics. This process includes adding FAQs to the page, answering related queries, and naturally inserting other long-tail keywords in the content. Adding keywords to the meta titles, infographics, H1 tags, Alt tags, and canonical tag required expertise on which the SEO team is a pro.
We also started the process of acquiring backlinks for the client that can help in ranking their website. For the backlink acquisition process, we start researching for the relevant sites from the healthcare industry. After carefully selecting the websites for the backlinks acquisition process, the websites were approached through a strategically designed individual cold email as a part of the campaign.
Meanwhile, the content writers work on generating SEO friendly articles for the link acquisition process. At the same time, our SEO experts pulled out a backlinks report to extract the spammy backlinks and start working towards removing them. Dealings with toxic backlinks provide us with the 3 major benefits:
We revamp the site and attempt to make it mobile-friendly while making sure it passes the speed test. We also update the old content and keep on periodically adding the keyword-friendly engaging content to the website along with positive testimonials.
Since the eye care center is most likely to generate the revenue from the localities, we made sure to enroll them at Google my business and add the critical details like clinic times, location, phone numbers, images, and customer reviews.
Our team not only provided the client with the required inputs but also made sure that the client followed them. During the initial period, the efforts do not seem to create results, but the team was confident about their approach. The client’s patience and SEO experts approach soon started showing a spike in the organic traffic that keeps on increasing gradually. And soon, the results were on display. An increase in organic traffic, appointments, and more visitors made our client satisfied with the result and sealed the partnership between us for a promising future.
A 100% increase in traffic over a 3-month period