A website audit is always the first place to start since that allows us to identify the biggest gaps on the website and answer questions like:
Is your CTR bad compared to the impressions that you are receiving?
Is your page coverage falling down?
Has your rank suddenly dropped on some important keywords?
Is a new page still not indexed?
Based on that, we are able to make suggestions that help you move forward and make certain changes on the website and potentially get some low-hanging fruits.
A quick way to move forward if you have recently started your website is by doing a thorough competitor analysis, and tracking down what they are doing with their SEO. This gives you an understanding on
What kind of content is ranking well in your niche?
How many reviews do the top websites have?
What number of backlinks do you need to acquire to rank well?
We can’t emphasize the importance of a good keyword research process. You need to track down what are the most important keywords that you need to rank for. Then use a tool like Ahrefs, SEMRush, Keywordtool.io to identify more opportunities. Add to that, the keyword list from your competitors, and then finally select the most important, relevant, and highest Search Volume keywords that you should create content for.
Based on the website audit, competitor research, and keyword research, the next step should be start optimizing your top pages. Here you can
And move forward in rankings, as well as traffic on your website
It is extremely important as a plastic surgeon doing SEO that you understand that site structure matters. You can’t create one page after the other without defining the page levels.
For example, your ideal structure should be something like
which would allow you to rank better rather than simply having a URL that reads:
Do you have customers who are really happy with your work? Ask them to leave a review on your GMB listing, as well as on your website. This allows the other users who are searching for something like “plastic surgery SEO” and come across your website to build up trust by seeing real people acknowledging how good you are in your field.
Once you are done updating your old content, it is time to add additional content. This is where you need to play smart and add content not just in textual format, but also add small clips explaining your procedure, alleviating fears that people have, and potentially the costs; things that you can potentially use as videos on your Social Media channels and build your following on those channels as well.
When you search for Plastic Surgeon Search Engine Optimization services, the last thing that is potentially on your mind is a conversation about backlinks, because trust us, it is a boring topic. However, if you want to rank well locally, it is an absolutely important topic, because 5 good backlinks can be the difference between you getting 10 patient calls and 100 patient calls.
At Project Backlinks, we know exactly what will benefit your website, and therefore we customize every single one of our projects. “One size fits all” is not true when it comes to SEO for plastic surgeons, and therefore our proposal for your will differ based on your requirements, and your goals over a period of time.
As soon as we are done a basic audit of your website, and understanding your requirement, we will outline a proposal based on the services that we provide which will be a mixture of any of the following: